Well I’d suggest a nifty video. IndieWeb in 5 minutes. Don’t talk about the details or the implementation (that’s tech babble). Show em what’s in for Joe. Solid reasons like displaying a feed the way you like it and not how $silo AI decided.
Joe WebUser
“Hey #indieweb Let me introduce you to "Joe WebUser". He's just heard this term for the first time ever. How should collective "we" inform Joe about the IndieWeb? For example, why he should care in the first place? How to participate? Lets talk.”
That’s exactly the challenge, it means different things to different people. For example that example isn’t appealing to everyone, only people who are annoyed with that particular feature of silos. Other people like the “own your data” aspect.
You can try these quick videos: archive.org/details/indiew… and youtube.com/watch?v=gwECN4… (quickthoughts.jgregorymcverry.com/s/9NBCM)