Well I’d suggest a nifty video. IndieWeb in 5 minutes. Don’t talk about the details or the implementation (that’s tech babble). Show em what’s in for Joe. Solid reasons like displaying a feed the way you like it and not how $silo AI decided.
“Hey #indieweb Let me introduce you to "Joe WebUser". He's just heard this term for the first time ever. How should collective "we" inform Joe about the IndieWeb? For example, why he should care in the first place? How to participate? Lets talk.”