Maulwurf on Twitter (Twitter)
“@thelinuxEXP @killyourfm @omgubuntu Would also be a great way for non programmers to contribute. Creating press kits for those in need.”

This discussion is gold. have the very same problem. And there are solutions for this like http://dopresskit.com/

Making it clear what material is supposed to be shared [add a licence!] makes it a lot easier for writers and publishers to pick from.